Tesla, Maserati and Genesis Owner Loyalty Rising
Tesla’s Model Y was the brand’s most popular model in 2021. To the surprise of absolutely no one, Tesla retains a significant amount of brand loyalty and remains a significant factor among premium vehicle brands, according to Tom Libby, associate director and loyalty principal at S&P Global Mobility. Libby examined automotive brand loyalty amidst the industry’s protracted inventory shortages, examining who chose the same brand when buying their new vehicle from January 2020 through April 2022, Automotive News reported. Tesla, along with Maserati and Genesis, are the luxury three brands that saw an increase in customer loyalty at a time when brand loyalty is eroding, down 4.5% to 46.3% for the luxury segment, and 2.7% to 52.1% for mainstream segment. Subtract Tesla from the luxury market, and loyalty falls an additional percentage point, or nearly twice that of mainstream brands. The numbers that count Land Rover saw brand loyalty drop the most among luxury brands, ...