Ford Reveals Ranger’s Most Popular Customer Choices

Truck buyers can be a persnickety lot, many wanting their trucks — regardless of size — to be equipped to look just a certain way. Ford is pushing hard to let Ranger buyers have plenty of options hoping to drive sales of the truck. 

2024 Ford Ranger XL STX - front 3-4
Ford Ranger sales are down through the first sixth months, but buyers definitely know how they want the pickup equipped.

The Ranger runs with a tough crowd “at home” where it’s sandwiched between the bestselling vehicle in America, the F-Series, which saw sales jump 34% last quarter and 27.9% for the year to date period. On the other side is the popular compact Maverick pickup where enjoyed a 7.8% rise for the quarter and 9.7% for the first six months.

It’s also wrestling for attention in what may now be the most competitive segment in the industry: midsize trucks with perennial favorite, the Toyota Tacoma, getting a major update this year, along with new offerings from Nissan with Frontier, and Chevrolet and and GMC. 

What they are picking

However, Ranger owners are taking advantage of their ability to choose from a variety of options — starting with four-wheel drive where an astonishing 80% of all buyers choose the add the capability to their vehicles. 

However, beyond that selection, what a Ranger owner wants appears dependent upon what trim level they’re buying.

Ford Ranger 4WD stat graphic REL

For the more entry-level XL STX, the top color is Oxford White. However, moving up to the XLT Sport 4WD Cactus Gray is the most popular while Shadow Black was the number one option for Lariat Sport 4WD buyers.

Now, if you’re going to all out, the Raptor is going to be your choice. According to Ford, 40% of Raptor customers choose the available beadlock wheel and graphic. Meanwhile the top Raptor colors are Shelter Green Metallic and Shadow Black.

Other top choices for Ranger buyers include: 70% select a hitch while half opt for Pro Trailer Backup Assist and Trailer Brake Controller. Less popular is the FX4 Off-Road Package, which is selected by 20% of customers.

While Ford officials claim “Ranger demand remains strong, with a solid interest across the lineup (XL, XLT, Lariat and Raptor),” the company’s sales results suggest otherwise. The company’s second quarter sales of the midsize pickup were down 22.1% from 16,201 units to 12,618. The numbers are worse for the first six months, with a 28.7% drop for the period. 


Auto Lovers Land

Comments

Post a Comment

Popular posts from this blog

Another Tesla Driver Killed in Collision with Fire Truck

Image
Another Tesla driver died  over the weekend , this time in California. The collision occurred when a Tesla rammed a fire truck parked across two freeway lanes to protect first responders who were preparing to tow a disabled vehicle at about 4 a.m. Saturday.  Another Tesla crashed into a parked emergency vehicle over the weekend in California. Authorities do not yet know if the driver had Autopilot or Full Self Driving (FSD) engaged. A passenger in the Tesla was also injured in the collision.  The incident is certain to raise additional concerns about Tesla’s advanced driver assistance systems, which are already the subject of intense scrutiny at the National Highway Traffic Safety Administration (NHTSA). According to  the Los Angeles Times , Tesla reported 516 collisions involving its ADAS systems over the period from July 1, 2021 to Nov. 30, 2022. In the same period, Ford reported seven such collisions, and GM reported just two for its products. When equali...
Read more

Sherpa Auto Transport: Reviews, Costs and More (2022)

Image
Affiliate Disclosure Sherpa Auto Transport is a recent newcomer to the car shipping industry, but it gets high marks from customers for its locked in pricing and other benefits. This article will showcase Sherpa Auto Transport reviews, shipping services and costs to aid you in making the most informed decision possible when choosing an auto shipping provider. With so many car transport options available, deciding on the best one for your situation can be a challenge. That’s why we’ve reviewed the best car shipping companies to help you compare services from leading providers across the nation. Best Car Shipping Companies The Detroit Bureau reviewed the top car shipping companies to find the best. BEST PROVIDER Our first choice for car shipping with great rates and service. 866-882-8614 844-601-0286 GET PRICE LOCKED-IN PRICING This shipping company won...
Read more

First Drive: 2024 Toyota Grand Highlander

Image
Whether it’s to carry kids to a soccer match or to add some extra cargo space, American motorists have avidly embraced three-row SUVs – and automakers have rushed to respond. Once rare, they’re an increasingly common sight, more and more coming to market each year. With the Sequoia, Toyota was an early entrant into the segment. For the coming model year, it’s adding another option, a three-row version of the popular Highlander. Toyota’s looking to take advantage of the shift toward three-row SUVs with the new 2024 Grand Highlander. While the 2024 Toyota Grand Highlander uses the same platform as the two-row model, it’s more than just a stretched edition. It adds not only more room but significantly more features. And buyers will have the option to get the beefy new Hybrid Max powertrain that delivers 265 horsepower and 332 pound-feet of torque. To get a sense of what the new Grand Highlander is all about, I set off for the Big Island of Hawaii where Toyota set up the first media...
Read more